A warm welcome to folks dropping by to visit from our guest post on TechCrunch! It took more than week to calm down after hearing about the RockYou password breach to write Privacy Theater: Why Social Networks Only Pretend To Protect You.

We’d like to realize the full potential of knx.to by allowing users to merge fields that our partner APIs won’t share yet. You, the user, should be able to choose whether you trust an application like ours to create a more valuable service by including up-to-date telephone numbers, email addresses, and postal mailing addresses for your friends — and only the contact information they already chose to share with you.

We’re looking forward to your comments and feedback to post and updated and expanded version of that essay in the new year, so please don’t hesitate to tweet us at @knxto or email us directly.